Success Stories in Press
How the NFL used tracking tags to keep coronavirus from derailing season
The wearable chips are constantly collecting data, measuring when people come in contact with each other and for how long. If one of those people tests positive, that triggers a full download of every chip of the team in question and determines who had close contact with that infected person within 24 hours before, and 24 hours after, that positive test
Statistical analysis done for PAT and 2-pt attempts
NFL owners voted Tuesday to approve sweeping changes to the league's extra-point rules, which could cause a widespread increase in two-point conversion attempts beginning in 2015.
Database Drives Decisions on OT rules
“I think what really drove the decision was the database ultimately and looking at the facts and what’s happened. Where we saw that most having an influence was I think 12 games in the postseason being in overtime, seven of which I believe were won on the first possession. When you see that, that’s the type of thing that I think our coaches and everyone looked at, this is an issue in the postseason we should deal with."
Football Quality Index
NFL using data analytics to monitor excitement level of each game since 2016. Recently, NFL in particular is benefiting from the explosive creation of data generated by transactions, social media, mobile apps, video games, and other touchpoints, as well as the development of software and hardware that can collect, process and analyse vast repositories of information.
NFL goes deep with Marketing Analytics
The National Football League and some team owners, facing declines in viewership, are counting on data to help turn fans into more lucrative repeat customers